Published Authors
Sales Promotion Strategies And Subscribers' Response Pattern To Global System Of Mobile Communications (gsm) Networks In Tertiary Institutions In Enugu State, Nigeria
This study examined Sales Promotion Strategies and Subscribers’ Response to Global System of Mobile Communication (GSM) Networks in Nigeria. The objectives of the study includes: to determine the relationship between sales promotion strategies and telecom subscribers’ brand switching behavior, brands loyalty; patronage ,purchase decision, and retention behavior; to determine sensitivity pattern to sales promotion activities amongst telecom networks subscribers. Survey
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